Netflix rental patterns: Is taste a luxury good?

Netflix rental frequency of "Paul Blart: Mall Cop" in the New York metropolitan area. Redder areas indicate greater popularity; note the near total absence of "Paul Blart: Mall Cop" from the richest little island in America.

The New York Times issued a compelling argument that web pages are better than newspapers yesterday, when they published this interactive graphic of the most popular Netflix movies in major US cities. Fascinating trends abound, from the predictable—the distribution of Obsessed turns out to be a handy map of where black people live—to the predictable-in-retrospect: the Reneé Zellweger vehicle New In Town, about a big-city girl who moves to Minnesota for some reason, is fantastically popular in Minneapolis and nowhere else. (For those of you who find the slider irritating, as I do, New In Town is just to the right of the second hash mark. Things that are not related by quantitative induction, where each element n cannot be said to have an n+1, should not be arranged on a slider. Leviticus 14:5.) At right, you will see the map for Paul Blart: Mall Cop, a movie that I did not see but which I am going to assume, based on the preview, was not exactly Citizen Kane. Those of you wondering where the line is between upper Manhattan and the South Bronx need look no further than the sharp red-white delineation between highways 9 and 1. Also, if you’re wondering which parts of Brooklyn are nice now, there you go. Hint: not Gravesend.

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Advertisers create new, empty word: love

This jar of marmite yeast extract spread loves you. It also points out that part of being in love is expressing it physically...

We here at Combat! blog have criticized the trend reporting at the New York Times in the past, but all is forgiven with today’s fascinating piece about marketers’ rampant use of the word “love.” Okay, not all is forgiven—we’re still pissed about their expose on the horrors of the Park Slope Food co-op—but at least this one has some verifiable information. It turns out that the Times is at its best when it’s writing about advertising, and advertising is at its best when it’s convincing you that the most profound human emotional experience can be replicated by using a Blackberry.  Car manufacturers seem to be the biggest purveyors of sweet nothings, here, with Honda, Subaru and Nissan all launching love-oriented ad campaigns in the last two years. The notion of people loving their cars is nothing new. Your car represents freedom, self-sufficiency, responsibility and socio-economic status, as anyone without a car will tell you. Anyone without a girlfriend will make a similar argument, so the connection between cars and love seems obvious—especially if you are dead inside. Consider the rationale offered by Michael Kuremsky, Vice President and Global Brand Franchise Leader at Olay: “We view Olay as a partner alongside women, so the emotional connection is Olay validating to a woman that we want to help her achieve her best skin, to get to a place where she loves her skin.” Tonight, darling, I will take you on a carriage ride around Central Park and validate that I want to partner alongside you in achieving your best handjob, ever.

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Verizon Droid commercial in your face, completely baffling

Previously the most terrifying advertisement involving phones

Previously the most terrifying advertisement involving phones

First of all, those of you especially perceptive readers may have noticed that Combat! blog now contains ads. Right now, for example, it contains a big, full-color ad urging you to fight against the government takeover of health care, which I think is frankly hilarious. Also right now, the ads are completely effing up my layout, because I haven’t yet determined how to configure them properly. We should be working that out shortly. I’m going to be honest with you: I was vehemently against putting advertisements on the site, but the five unpaid interns who actually write the posts in Combat! blog and answer the Combat! phone while I’m out getting illicit massages outvoted me. Now they’re getting paid those sweet sweet Google AdSense bucks, and you—just like you do everywhere else—will have to start averting your eyes from certain portions of Combat! blog so as not be hypnotized by genius marketing. Finally—and this is actually very important—DO NOT JUST CLICK ON THE ADS A BUNCH OF TIMES. Seriously—that won’t help me, and Google will only realize what you’ve done and ban me from AdSense, as they did Sarah Aswell when I tried to help her in the same fashion last year. Don’t click on the ads unless you’re actually interested in buying gold or night vision goggles or whatever. Also also, I’ve been screwing around with the sidebars, so now you can see a live-updated list of the most recent comments on the left side of the page, which today features my exchange with a dude who is strongly against the interracial kiss in that Levi’s commercial. So it looks like my grandpa finally figured out DSL.

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Fat acceptance raises some big issues, which sit next to you on the plane

Ronald McDonaldThe enormous pink jacket industry received a windfall this week, as representatives from the National Association to Advance Fat Acceptance lobbied Congress for a public health care option that would not consider excess weight a pre-existing condition. It turns out that when a bill is going around the House, it really goes around the House. Hey-o! Seriously, though, there really is a fat acceptance community, and according to the New York Times, they really do think that fat people are being unfairly scapegoated in the national debate over health care reform. Certainly, there’s no question that fat people get used as scapegoats. Every time a diving board breaks or one end of a park bench shoots straight up in the air, we look around for the fat person. The question is whether this scapegoating is unfair.

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New Levi’s commercial offers hope to dirty, half-underwater America

Woman, you also need a shirt.

Bitch, you also need a shirt.

If you’ve recently been to a movie targeted at 18- to 34-year-olds—Zombieland, say, or Couples Retreat, which are basically the same movie when you think about it—you’ve probably seen thew new “Go Forth” line of Levi’s commercials. The campaign involves a variety of spots for film, print and television, but the one I like best opens on a flickering neon sign half-submerged in floodwater. The sign reads, of course, “America,” and the ad proceeds—over a wax-cylinder recording of Walt Whitman reading his famous poem of the same name—to show us a series of slums, riots and scenes of rural poverty, intercut with shots of dirty children/manchildren running around in blue jeans, ending with the gunshot crack of fireworks and the admonition, “Go forth.” As usual, by “like best” I mean “am most disturbed by.” Video after the break:

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