httpv://www.youtube.com/watch?v=LjMJ6bGXm38
Ah, the three major elements of the human condition: auto ownership, college, and revenge. In addition to providing an occasion for an eleven-year-old child to say, “Pay me!” directly into the camera, this Parker Brothers commercial from the late sixties documents a culture struggling to articulate its new conception of, um, life. I played a lot of Life in the eighties—probably because, as a child, actual life was unavailable to me—and I remember thinking that it was an especially modern development. What other decade would invent a game for kids in which the players arbitrarily lose large sums of money in the stock market? While Candyland whisks you away to a magical land made of sugar and colors, and Chutes & Ladders postulates a physical universe made entirely of slides, the first thing you do in Life is get a job. It’s as if the adults working at Parker Brothers so resented children that they vowed to make them worry about paying bills and providing for other, imaginary children during playtime. And let me tell you, they did a terrific job.



