Reclaiming the n-word has been one of the few successful projects of our lifetime, and most of the thanks belongs to hip hop. The n-word used to be a word white people said to black people. Now it is a word black people say to one another, while white people hope silently that a black person will say it to them. This situation is better in all regards—except, ironically, for hip hop. The prevalence of the n-word in rap poses a major problem to its largest audience demographic, white people between the ages of 18 and 35. Now that the work of reclamation has been achieved, we should agree to replace the n-word in music with the word “Inca,” so that when we are rapping along with “Pass Dat,” we don’t have to choose between saying the n-word fifty times and delivering an inferior performance.
Vote and support Ben Carson / for our next president to be awesome. / If we want to get America back on track, / we gotta vote Ben Carson, a matter of fact.
Those are the two couplets by Aspiring Mogul that made it into the one-minute ad; the rest is sound bites—I guess samples—from Carson’s speeches. There is also a flute loop. From a certain perspective, it makes sense that Carson would release a rap ad. But from another, better perspective, it makes no sense at all.
Today is the Florida Republican primary, when grandmothers across the state will vote on whom they like better: Mitt Romney, who looks like the hedge fund manager their granddaughter married, or Newt Gingrich, who looks like the guy who tried to finger them in the hot tub. It may be a tough day for Newton.* Fortunately, he has a comprehensive plan to expand his appeal beyond just, you know, munitions factory owners. Speaker Gingrich is for everybody, and everybody enjoys hip hop. Seriously, there is a pro-Gingrich rap song now, and that’s it—he was the last one. Props to Ben al-Fowlkes for the link.