I should warn you that the footage of a cat looking into the My Spy Birdhouse at 1:20 of this video is, as the disclaimer plainly indicates, a dramatization. That cat did not actually become fascinated by a birdhouse with no back wall suction-cupped to the window. That cat isn’t even alive. He was rendered from a composite of several other successful advertising cats, now dead, and added during post-pro. We never figured out how to keep a real cat alive for more than a few days, because we had no idea what they were doing when we couldn’t see them. It’s too late for cats, but birds—oh, birds. Their secret life is fucking over.