Should Beyoncé make us drink Pepsi?

By Dan Brooks in Existential Dilemmas 8 Comments
Pop star Beyoncé Knowles as literal mouthpiece

Pop star Beyoncé Knowles as literal mouthpiece

The aforementioned Mark Bittman—whose beans and greens recipe came out great last night, by the way—has used his Times column to call out Beyoncé for endorsing Pepsi. His intentionally provocative contention is that one day we will view sugary sodas as comparable to cigarettes in their impact on public health. Quote:

From saying, as she once did in referring to [Michelle Obama’s fitness initiative] Let’s Move, that she was “excited to be part of this effort that addresses a public health crisis,” she’s become part of an effort that promotes a public health crisis. I suppose it would be one thing if she needed the money or the exposure but she and Jay-Z are worth around $775 million.

Since we’re a bunch of grizzled old ethicists around here, I thought we might take up the question: Is it wrong for Beyoncé to sell her endorsement to Pepsi?

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Friday links! Fantasy of decline edition

By Dan Brooks in Uncategorized 3 Comments

Why would they keep trying to cross that aqueduct?

We’ve talked about it before, but it is critically important that you not fall into declinism. The fantasy that American empire has reached its sunset is both conceited and self-fulfilling. We won a war against Nazis during the Great Depression; probably we can get past having too many fat kids and needing to invent a kind of transportation other than the car. The only way we wouldn’t is if we all decided we were at the end of civilization and nothing we did like, matters. That’s how things stop working, and we can choose not to quit. Still, when you imagine the collapse of society into a Hobbesian war of all against all, it is kind of satisfying. The disintegration of Delta airlines, Lil’ Kim having to make the transition to actual whore—these are bitterly comforting ideas. It’s Friday, and our link roundup is split between images of decline and comforting reminders of who will suffer most of it happens. Don’t give in to declinism, though. Maybe just indulge it a little as you imagine Lena Dunham struggling to grow turnips.

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Authenticity Watch: Drip coffee

By Dan Brooks in advertising 1 Comment

The snooty waiter waits.

The best part of dogsitting Stringer is watching TV, and the best part of watching TV is seeing commercials. Neither of those statements is what rhetoricians call “true,” but my ad consumption is way up over the last week anyway, probably as a consequence of my inability to work the DVR. Don’t cry for me, because finally I can access the fundamental function of advertising: telling me what’s real. If, like me, you were 14 years old when “alternative” became the most popular genre of music, you know that large portions of American culture are fake. The mainstream is a powerful if misguided force, and it is up to us rugged individuals to discern what is authentic from trends, pretensions, corporate drones and simulacra. And we have nothing to go by besides A) our visceral intuition of the sublime and B) Maxwell House commercials. Video after the jump.

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Everything will be permitted once the new Axe comes out

By Dan Brooks in advertising 5 Comments

httpv://www.youtube.com/watch?v=7NN0-AWiv4k

Pete Jones sent me this commercial for the new Axe odor replacement product, which will apparently render meaningless all previously articulated principles of morality and real estate. Those are three jewelry stores next door to one another in the opening shot, and they’re not in the diamond district. They appear to be on Lafayette Street, but that’s not important. What’s important is that everyone understand the premise of this deodorant ad: jewelry store robbery, apparently involving machine gun fire. You can hear it for the first two seconds of the video, followed immediately by our robber emerging from a store that is definitely in the diamond district now. Since the glass windows are unbroken and there’s no blood on him, I can only assume that all six of his shots hit center mass.

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Rick Perry not afraid to admit he is a Christian

By Dan Brooks in Republican Candidates 13 Comments

"Whole country's so bolloxed up I can't even enjoy this uncritically."

The Iowa caucuses are less than a month away, which means it’s time for candidates for the Republican nomination to demonstrate whatever bona fides might appeal to a rural, right-leaning state that also loves education and farm subsidies. It’s kind of tricky, to tell you the truth, but Iowa conforms to the template of contemporary conservatism in at least one way: church people. The state is bursting at the Crocs with evangelical Christians. That’s good news for Rick Perry, whose professed religion is the one part of his campaign he has not yet screwed up. If Newt Gingrich somehow makes himself unlikable between now and then, a victory in Iowa might breathe new life into Perry’s bid. If only he could find some completely safe issue that appeals to religious voters but doesn’t require him to remember anything about policy or events. If only. Video after the jump.

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