The sarc mark, which indicates sarcasm and itself contains the registered trademark mark. This picture will irreparably damage your eyes.
The good people at the Michigan-based company Sarcasm, Inc. have invented something called the “sarc mark,” a punctuation mark that indicates sarcasm in written correspondence. For only $1.99, you can download the sarc mark and use it in your emails, text messages and Facebook status updates, so that people will finally stop thinking you’re so glad your flight got delayed. The problem of conveying irony in text can be especially vexing, as anyone whose girlfriend has an attachment disorder will attest. We have a tendency, when we are hastily tapping out half-funny text messages at red lights, to simply transcribe what we would say in speech, and our sarcastic speech is augmented by tone of voice, rolling eyes, the jerkoff motion and other flourishes that keyboards don’t have. That being said, a punctuation mark that indicates sarcasm is an awful idea. At best, it will point out at the end of each sentence what dicks we all are. At worst, it will gradually destroy our ability to think. Normally I’m happy to pay $1.99 for that service (episode of Jersey Shore on iTunes) but dammit, some things are sacred, and the western tradition of written irony is one of them.