Friday links! Doing it wrong edition

httpv://www.youtube.com/watch?v=7XYlJqf4dLI

I’m no internetrician, but I think Megyn Kelly’s declaration that both Jesus and Santa are white was our most quickly-disseminated viral video yet. She said it Wednesday night, and I saw it on Facebook before noon. Maybe it’s because it was seasonal and Megyn Kelly is pretty, as marketeers would have you believe. Or maybe it’s because in this moment, Fox wildly underestimated the sophistication of its audience. “Yes, Virginia, there is a Santa Claus, and he’s white” is a claim too simultaneously petty and absurd for anyone to swallow. Also, Jesus was a Mediterranean Jew, but whatever—the point is that our massive architectures of social and political control are surprisingly bad at controlling us. Today is Friday, and the most powerful people on Earth are doing it wrong. Won’t you revel in their incompetence with me?

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Ouroboros alert: “Brooklyn girl” is a fake trend, say reporters of trend

Om nom nom. Ouroboros art by Musta Aurinko

Om nom nom. Ouroboros art by Musta Aurinko

The problem with reporting on pop culture is that you’re really only reporting on your personal pop culture experience. If you see, for example, an article in New York Magazine about the new chick-lit book Brooklyn Girls,* you are forced to decide whether the “Brooklyn girl” is a real trend or just something Yael Kohen used to pitch a feature to her editor.Screen Shot 2013-07-10 at 10.17.04 AM This question is impossible to answer. Presumably there is a set number of people out there who are familiar with the concept of the Brooklyn girl and believe it describes real humans, but that number is unknowable. The trend writer is therefore forced to either risk reporting a specious trend as actual, a la the New York Times, or to present the new trend as a fake trend, ironically undercutting it even as she perpetuates it. Guess which option Jezebel chose?

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