By now you have heard of Ben Carson’s rap ad, which is playing on urban radio stations across the southeast and in waiting rooms throughout hell. You can listen to it here, or just wait to hear it bumping from a Buick Lucerne. It’s possible Carson should not have made a rap ad. The circumstances that led him to do so seem fortuitous: self-described “Republican Christian rapper” Aspiring Mogul, aka Robert Donaldson, sent a song to Carson’s campaign manager after seeing the biopic Gifted Hands. The Carson campaign put Asp-Mo’s song on its Facebook page, and from there it was a logical step to collaborating on a rapping campaign spot that goes like this:

Vote and support Ben Carson / for our next president to be awesome. / If we want to get America back on track, / we gotta vote Ben Carson, a matter of fact.

Those are the two couplets by Aspiring Mogul that made it into the one-minute ad; the rest is sound bites—I guess samples—from Carson’s speeches. There is also a flute loop. From a certain perspective, it makes sense that Carson would release a rap ad. But from another, better perspective, it makes no sense at all.

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