The UK National Environmental Research Council’s has closed its online poll to choose a name for its new polar research vessel, and the winner is Boaty McBoatface. That name beat out Shackleton, Endeavor, and David Attenborough by a landslide, because it’s a hilarious joke. See, it’s a boat, so the name “Boaty” is fatuous. And “Mc” is a common component of names, while “-face” is not and therefore a comically inept/lazy construction. Boaty McBoatface us the “insert witty comment here” of gag names: it never gets old, no matter how many times you see it. That’s why this blog is called “Bloggy McBlogface” now, and when I put in for a table at brunch I tell them my name is “Diney McDinerton,” and I call my car “Carface O’Kelly”—just to give everyone a good, hearty laugh. Today is Friday, and I’m not worried about the effect of democracy on ship-naming so much as on joke construction. Won’t you despise the vulgarity of the mob with me?