The problem with reporting on pop culture is that you’re really only reporting on your personal pop culture experience. If you see, for example, an article in New York Magazine about the new chick-lit book Brooklyn Girls,* you are forced to decide whether the “Brooklyn girl” is a real trend or just something Yael Kohen used to pitch a feature to her editor. This question is impossible to answer. Presumably there is a set number of people out there who are familiar with the concept of the Brooklyn girl and believe it describes real humans, but that number is unknowable. The trend writer is therefore forced to either risk reporting a specious trend as actual, a la the New York Times, or to present the new trend as a fake trend, ironically undercutting it even as she perpetuates it. Guess which option Jezebel chose?

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