A Twitter user rails against the wrong Establishment.
It’s kind of thrilling to see a Donald Trump supporter vituperate the women’s magazine The Establishment on Twitter. She has mistaken one of our most relentlessly abstract concepts for something specific and real. Can we blame her? Trump, Ted Cruz, Bernie Sanders, even Hillary Clinton—all the viable candidates for president rail against the establishment. No one can say exactly what it is, but we all hate it. So many of us have defined ourselves against the establishment that one can hardly believe it’s still established. The real estate tycoon who is the son of a real estate mogul isn’t part of it. Neither are the senators, nor even the former first lady. If the election continues on its present trajectory, the establishment won’t even include the president of the United States. So what is it? It’s the strategy that has ruled American marketing for decades.