It’s hypocritical to expect privacy from Facebook

This tactic also worked on Iraq.

The increasingly hungry uroboros that is the World(-)Wide Web has been aglow with anger this week over Facebook’s new policy of sharing user information with third-party websites. The social networking site has propagated its “Like” button to a number of partners, including the Washington Post, whose users immediately took exception to their friends seeing a list of articles they’ve shared with their friends. Facebook has also made all the bands, movies, hometowns and whatnot on its users “About Me” pages into active links that point to other pages—a move which, as of this writing, has led to the creation of fanpages for the movie, TV show, book and activity “fuck you.” If you clicked on that link, you probably saw not only the groups but also a list of your friends’ status updates containing that phrase—the top of my list was a picture of my friend Aaron saying, “Fuck you, Broncos,” which was enormously satisfying—followed by, disturbingly, a scrolling list of people you don’t know who’ve used “fuck you” in their various posts.* Herein lies the problem. If I can see everybody who wrote “These Banana Republic chinos totally kick/accentuate my ass!” on Facebook today, then so can Banana Republic. The idea that Facebook has compiled my likes and interests and favorite bands for ready sale to whatever weird marketing ghosts are constantly trying to drag me into their fashion spirit world seems like a betrayal. That’s my life, Facebook! Except, of course, that’s what Facebook has been doing all along. Their entire dang raison d’etre has always been to aggregate marketing data and serve online ads. The new linking and information-sharing policies are objectionable for only two reasons: first, they put it out in the open, and second, it forces us to confront the reason why we all signed up for Facebook in the first place.

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