Florent Morellet on being cool in Bushwick

Bushwick: Who wouldn't want to live here?

Who wouldn’t want to live here?

The best stories in the New York Times are not technically news. For example, Florent Morellet, the founder of the Florent bistro in Manhattan’s meatpacking district, is moving to Bushwick essentially to be cool. The meatpacking district was industrial and vaguely dangerous when Florent opened in 1985, just like Bushwick is or was at one time. But when? Much as the meatpacking district is now as far from the mean streets as it could be, with its bridge-and-tunnel nightclubs and Apple store, Bushwick is of dubious currency. It’s definitely not as gentrified as Little West 12th Street, but it is not the same place it was in, say, fall of 2000. That’s when I lived in Bushwick, in a two-bedroom walkup that rented for $750. If you direct your attention to page three of the Times article, you will see that the average rent for a one-bedroom in Bushwick in 2013 is $1,950.

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