One day after releasing a three-minute ad with original music, a multi-character storyline, and at least one helicopter shot—as well as another Kardashian everyone seems to know but me—Pepsi has pulled its Kendall Jenner commercial. Is this the fastest an American company has ever pulled an ad? No—that would be the disastrous Quaker Oats Company spot where Mikey refuses Life cereal until he dies of starvation, which ran for one afternoon in 1994. But this is pretty close. What is it about this commercial that so immediately enraged people? Pepsi gives us a hint in today’s statement:
Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.
Yeah, Kendall Jenner has suffered enough. But what’s this about making light of serious issues? The problem seems to be that this ad conspicuously elides serious issues of all kinds. Video after the jump.