Rep. Ryan Zinke (R-Mont.) is now selling “ISIS hunting tags” for $15 apiece through his campaign website. They come with the disclaimer that they are not government-issued hunting permits, so don’t buy that plane ticket to Aleppo just yet. Still, for the price of a large pizza, you too can feel like you’re at war with violent fanatics on the other side of the globe—and contribute to the re-election campaign of a sitting congressman. We’re not at war with ISIS yet. But plenty of people in Washington say we ought to be. Demanding military action against the Islamic State is a sure way to drum up support, whether you’re Zinke or Donald Trump. It’s also exactly what ISIS wants, according to this cogent analysis by Scott Atran in the New York Review of Books.