Nietzsche wrote that a great idea in the hands of common people will become itself common. I’m paraphrasing, here. Thanks to the internet, the common people have access to more great ideas than ever before, or perhaps the same number of great ideas plus several hundred million shitty ones. It’s hard to tell, in this brave new world, which is which. Once an idea like umadbro? is embraced as clever by hundreds of thousands, who’s to say that it isn’t great? Anyone of discernment or even interiority, that’s who. Today is Friday, and the common people are full of ideas. Won’t you smugly disdain them with me?
I’m not saying that the apocalyptic destruction of goodness and the unraveling of sense are in the near future, but what are the odds that they’re in the recent past? The anthropic principle dictates that the apocalypse is coming, because if it had already happened we wouldn’t be here. Ergo, pretty much every event is a sign of the coming apocalypse, or at least a link in the causal chain. We just have to figure out how to read them. Today is Friday, it’s pretty gray outside, and there seem to be an inordinate number of cannibal stories floating around. One need only check the news to find ample evidence—or at least some pre-schizoid pattern recognition—for the end of days. Come scry with me, won’t you?