Nietzsche wrote that a great idea in the hands of common people will become itself common. I’m paraphrasing, here. Thanks to the internet, the common people have access to more great ideas than ever before, or perhaps the same number of great ideas plus several hundred million shitty ones. It’s hard to tell, in this brave new world, which is which. Once an idea like umadbro? is embraced as clever by hundreds of thousands, who’s to say that it isn’t great? Anyone of discernment or even interiority, that’s who. Today is Friday, and the common people are full of ideas. Won’t you smugly disdain them with me?