Trident commercial lays out worst argument in sales history

httpv://www.youtube.com/watch?v=kG2MuOyrCrQ

The fanciful commercial above is for Trident Layers, a chewing gum that contains a layer of mouthwash or food coloring or industrial epoxy or something in the middle. The candy industry is a fresh, minty mystery to me, but I assume now is not a great time to try to sell a new kind of gum to adults. Perhaps for that reason, Trident has broken the standards set by Juicy Fruit* and Doublemint** to go with something funny—sorry, “funny.” Like many commercials, this one is essentially a comedy sketch. Unlike many commercials, it is predicated on the viewer believing that the product being sold is not worth the money.

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