Those of you who watched last night’s exhibition match between the New England Patriots and a children’s football team dressed as the New York Jets were reminded, maybe fifty times, of the Lexus “December to Remember” Sales Event. That the good people advertising for Lexus revive this campaign every year and still insist on calling it a “sales event” should give you an idea of how well they understand the humans. They have studied our culture and our Lexus-buying habits, and they have determined that we like two things:
1) Christmas
2) Luxury
Now remains only to combine the two. Props to Ben “Bang” Gabriel for the tip, and don’t click “More…” unless you’re ready to watch a commercial that is just opulent as shit.