The Bindle Brothers of Brooklyn, from their “business company” site
One of the best features of satire, in my opinion, is how it encourages the uncharitable reader[/ref]or auditor, or viewer, or whatever[/ref] to attack at the wrong moment. It’s like a boxing feint. I first encountered this New York Times story on the Bindle Bros. of Brooklyn—an artisanal bindle company that uses “locally grown, naturally fallen” sticks to make $350 bindle bags—shared on Twitter with the comment “come on, Williamsburg.” The commenter had even retweeted the story from an original sharer who presented it as satire, but no matter: it fit his sense of hipster affectation, and he leapt to scorn it.