Miracle Whip still the sandwich spread for rugged drifters

httpv://www.youtube.com/watch?v=DxTA4iq98lw

Back when Combat! blog was young and wild, we discussed Miracle Whip’s “Don’t be so mayo” campaign, which positioned the Depression-era mayonnaise alternative as a uniquely millennial condiment. On the heels of that success, Chicago’s mcgarrybowen agency has launched the “Miracle Whip and proud of it” campaign, which further distinguishes the Kraft sandwich lube consumer from the man in the gray flannel suit. The ad above, entitled “Drew’s sandwich,” reminds us that Miracle Whip aficionados live in a kind of shadow society, a fraternity of outlaws who acknowledge one another with smoldering looks. Miracle Whip is for badasses. Put it in your mouth and shut up.

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