Facebook News Feed shows you 29% of friends’ posts

Facebook's sorting algorithm

Facebook’s sorting algorithm

Before you freak out, that 29% figure is not scientific. It’s from research conducted by the Washington Post’s Tom Herrera, who last summer counted all the posts his Facebook friends produced in a 24-hour period and cross-referenced them with what appeared in his News Feed. No one outside Facebook knows how the News Feed algorithm actually works, since gaming it is a multimillion-dollar industry. But the old Facebook, where you friended people and then saw everything they shared on a homepage, has been defunct since 2008. The new Facebook tracks your behavior on the site and customizes your News Feed to show you only what you really care about—in my case, baby pictures and articles about catcalling.

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Learn valuable social mechanics from Rick Perry

A peter, Paul and Perry

You can tell that Rick Perry’s stock has dropped since his well-publicized gaffe last week, because now he has to hang out with bottom-tier Republican candidates. CBS News has released this oddly compelling video of Perry broing down with Rick Santorum and Ron Paul prior to Sunday night’s foreign policy debate, as Newt Gingrich waits aloof in the background. Newt Gingrich is potentially too presidential for Rick Perry now. It’s like when the captain of your high school drill team is disfigured in an accident* and learns to be a better person, except Perry is probably not learning. His exchange with Paul and Santorum is remarkably instructive for us, though, as it offers a rare chance to evaluate these men as people rather than as political marketing constructs. The result is weirdly touching. Props to Pete for the link, and video after the jump.

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