Authenticity Watch: Drip coffee

The snooty waiter waits.

The best part of dogsitting Stringer is watching TV, and the best part of watching TV is seeing commercials. Neither of those statements is what rhetoricians call “true,” but my ad consumption is way up over the last week anyway, probably as a consequence of my inability to work the DVR. Don’t cry for me, because finally I can access the fundamental function of advertising: telling me what’s real. If, like me, you were 14 years old when “alternative” became the most popular genre of music, you know that large portions of American culture are fake. The mainstream is a powerful if misguided force, and it is up to us rugged individuals to discern what is authentic from trends, pretensions, corporate drones and simulacra. And we have nothing to go by besides A) our visceral intuition of the sublime and B) Maxwell House commercials. Video after the jump.

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