Brooklyn artists live in marketing house, are marketing product


Before you read this New York Times article about a communal house in Brooklyn that is also a new media company, you should know that the first person you encounter will be named Dickerman Cade Sadler III. Keep reading. It is important that you complete the article, in the same way it was important that the first Marines who entered Saddam Hussein’s palace search every room. Someday, history will need to understand this decadence.¬†Welcome to the Clubhouse, a three-story house in Ditmas Park where “eight roommates, most of them musicians and artists, share meals and expenses, use a Google doc to keep track of their chores, and pitch in to shop for groceries and stock the bathrooms.” That probably sounds like a normal house to you, but it’s actually a brand/new media startup/final step in the substitution of lifestyle for art.

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