Fallon’s “Panera theory” suggests Democrats do not have a plan

Democratic strategist and former Clinton press secretary Brian Fallon

Yesterday, Democratic strategist and senior advisor to the Priorities USA Super PAC opined on Twitter that “the path to retaking the House…runs through the Panera Breads of America.” He meant that Democrats should focus on affluent suburban districts that went for Romney in 2012 but showed substantial movement toward Clinton in 2016. The former press secretary for the Clinton campaign cited Georgia’s sixth-district special election, where Democrat Jon Ossoff will face a runoff in June but still got more votes than both of his Republican opponents last night. It’s important to note that Ossoff is talking about retaking the House, not winning the 2020 presidential election. In his interview with Jeff Stein of Vox, he acknowledges that Democrats should try to appeal to working-class voters then. But he seems convinced that his party should focus on moderate Republicans in 2018. Quote:

There’s no doubt in where you start in forming the target list — it will be those 23 districts that switched from [Mitt] Romney to Clinton that look a lot, demographically, like the one in Georgia tonight.

This strategy strongly resembles the one that Hillary Clinton pursued in the 2016 election, which she did not win. That rumbling sound you hear is Sanders Democrats across the country grinding their teeth. But as the interview progresses, Fallon explains that his remark only described one strategy among many—one he qualifies to the point of utter meaninglessness. It kind of sounds like he has no plan. Fallon’s overall message seems to be that the Democrats should keep doing the same thing they did last year, but win.

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