Understand southern rap with this purple drank video

By Dan Brooks in Contemporary Media 7 Comments

httpv://www.youtube.com/watch?v=4b_Wzxo3wZY

Behold “Drank In My Cup,” which I first encountered in remix form on the excellent 2 Chainz & Future mixtape Codeine Astronauts. Be warned that Codeine Astronauts is perhaps the most ridiculous mixtape ever, albeit in delightful ways. One of the many entities involved in its release is Ticketmaster Tapes, so on the download version a white voice periodically says “Ticketmaster tapes! Real quality street music!” in the middle of the song. It kind of makes it all better. There is also a skit in which Big Moe discovers that some unscrupulous fellows have put Karo in the drank. Hilarity/violence ensues.

Continue reading

Everything will be permitted once the new Axe comes out

By Dan Brooks in advertising 5 Comments

httpv://www.youtube.com/watch?v=7NN0-AWiv4k

Pete Jones sent me this commercial for the new Axe odor replacement product, which will apparently render meaningless all previously articulated principles of morality and real estate. Those are three jewelry stores next door to one another in the opening shot, and they’re not in the diamond district. They appear to be on Lafayette Street, but that’s not important. What’s important is that everyone understand the premise of this deodorant ad: jewelry store robbery, apparently involving machine gun fire. You can hear it for the first two seconds of the video, followed immediately by our robber emerging from a store that is definitely in the diamond district now. Since the glass windows are unbroken and there’s no blood on him, I can only assume that all six of his shots hit center mass.

Continue reading